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Irving, TX, July 28, 2010: The National Association of Insurance and Financial Advisors (NAIFA) introduced their brand new online resource, the Insurance & Financial Services Professional Resource Guide, today. This buyers guide is available to all NAIFA members from a link on the association homepage (www.NAIFA.org). The Insurance & Financial Services Professional Resource Guide features a wide range of products and services exclusively for the insurance and financial service professionals that will assist users in purchasing decisions year-round.
NAIFA partnered with MultiView, Inc., an Irving, Texas-based publisher of electronic buyer and supplier guides, to develop the Insurance & Financial Services Professional Resource Guide. The Guide was created to be the leading search engine for insurance and financial service professionals. Whether users are looking for underwriting solutions, marketing tools, or computer back-up services, the Guide will make it simple to find suppliers.
Within the Insurance & Financial Services Professional Resource Guide, users have the option of performing keyword-driven searches, or a category-specific search. Both methods produce the most industry-relevant results on the web. The Guide also allows users to contact participating suppliers for information or quotes directly by e-mail from the company’s listing. With a downloadable desktop search application available, users have the ability to search for items directly from a small search window on their desktops - making the search process as convenient and time-efficient as possible.
Along with the option to purchase a graphically robust company listing, direct website hyperlink and e-mail generation capacity, the Guide allows supplier companies to add videos to their listing. This feature gives users immediate access to video formatted information and promotions that will help them easily procure products and services specific to their industry needs. Another option, which is one of the best ways to highlight a company’s most popular products and services, is the Product Showcase feature. With front page rotation of select products that link directly back to the company's website, this attribute will bring life to each product. Additionally, suppliers are able to purchase keywords in order to maximize their exposure in search results.
ABOUT NAIFA
NAIFA comprises more than 700 state and local associations representing the interests of 200,000 members and their associates nationwide. NAIFA members focus their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments.
ABOUT MULTIVIEW
MultiView, Inc. is a privately held corporation based in Irving, Texas. MultiView publishes a growing series of industry-specific, online directories. MultiView directories are state-of-the-art; satisfying the need for keyword searching through the use of powerful search engine technology, as well as presenting suppliers in a traditional category/heading format.
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